I’m a retail and brand experience strategist with over 10 years of experience building beauty, wellness, and lifestyle brands across mass, specialty, and experiential retail environments.

My work sits at the intersection of product, storytelling, and consumer experience, shaping how brands are developed, launched, and experienced across physical and digital touchpoints.

Throughout my career, I’ve led and contributed to launches and retail initiatives across partners, including Sephora, Ulta, Target, Nordstrom, Macy’s, Bloomingdale’s, Walgreens, and CVS, with experience spanning go-to-market strategy, product positioning, retail activation, visual merchandising, ecommerce storytelling, and omnichannel consumer engagement.

More recently, my work has expanded into full 360 product strategy, supporting everything from positioning, pricing, packaging, and shade development to PDP storytelling, creative direction, content strategy, and retail execution.

What interests me most is how consumers emotionally connect with brands through environments, experiences, and storytelling, and how thoughtful strategy can transform products into something more culturally resonant and memorable.

I’m currently available for select full-time and consulting opportunities.