Developed integrated consumer engagement strategies across digital, retail, and partner marketing channels to support seasonal brand priorities and drive awareness, conversion, and retail performance.

Oversaw development and execution of omnichannel campaigns spanning paid social, email marketing, and digital content, alongside retail and partner-facing initiatives across key accounts, including Nordstrom, Macy’s, Bloomingdale’s, Shopbop, Revolve, Zappos, Anthropologie, PacSun, Free People, and specialty surf, travel, and lifestyle retail environments, including airports, hotels, resorts, and spas.

Partnered cross-functionally with brand, creative, and commercial teams to ensure cohesive storytelling across physical and digital touchpoints, aligning consumer-facing messaging with retail execution and seasonal product narratives.