Led the U.S. market launch of I’m Meme into Target (1,200 doors), followed by expansion into Walgreens (900 doors), driving full-funnel retail, product, and omnichannel strategy across mass retail channels.
Scope of Work
360 launch strategy (assortment, pricing, packaging, PDP, and storytelling)
Retail media execution in partnership with Target Roundel and Walgreens paid media teams
Digital-to-retail strategy aligning social content with in-store and .com conversion
Buyer presentations and ongoing partnership with Target and Walgreens merchandising teams
Post-launch optimization across UGC, ratings & reviews, and retail performance levers
2027 expansion planning, including in-line assortment strategy and new product development (NPD)
