https://www.createdbykarla.com/about daily 0.75 2026-05-09 https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/25685a8c-78f0-4277-8913-437824e06dde/IMG_5746.jpg About - Hi, I’m Karla I am a senior marketing leader with 10+ years of experience building and scaling retail and trade marketing strategies for global apparel, beauty, and consumer brands. I specialize in translating brand vision into high-impact go-to-market strategies, retail experiences, and omnichannel campaigns that drive awareness, conversion, and revenue growth. I have led retail and wholesale marketing across major partners, including Sephora, Ulta, Target, and Nordstrom, with deep experience in product launches, visual merchandising, and retail activation. My work sits at the intersection of brand, commerce, and culture where storytelling and execution drive measurable business impact. I bring a balance of strategic leadership and hands-on execution, partnering cross-functionally with Sales, Creative, and Product teams to scale brands and deliver results in fast-paced, high-growth environments. Currently available for full-time and freelance consulting opportunities. Core Competencies Retail & Wholesale Marketing Strategy • Go-to-Market Leadership • Omnichannel Execution Portfolio & Brand Management • Product Launch Strategy (DTC + Wholesale) Visual Merchandising & Retail Experience Execution • In-Store Marketing & Activations Trade Marketing & Retail Partnerships (Sephora, Ulta, Target, CVS, Walgreens) Digital Shelf & Conversion Strategy (PDP, Reviews, UGC) Retail Media Strategy & Execution New Product Development (Positioning, Pricing, Packaging) Cross-Functional Leadership • Agency & Vendor Management Commercial Planning • Budget Ownership • ROI & Performance Analytics Sales Enablement, Training & Retail Education https://www.createdbykarla.com/about-1 daily 0.75 2017-05-09 https://images.squarespace-cdn.com/content/v1/58629b7b725e25ca579d8faf/1482872758972-GDP7XOMB549JYQ6ABRWU/image-asset.jpeg About https://www.createdbykarla.com/work-experience daily 1.0 2026-05-09 https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1597973205066-3SMT7BIXILFYUOSU7MMZ/Unknown.png Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1646330116043-4AHKLXO3DSQRZKB56BOR/images.png Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1597973201889-UZYRLDTQIBZ8UJE2RIP6/BCBG.png Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1597973203289-TOLQHPS3YUP761CZAV68/calexoticslogofinal4c-square_1.jpg Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1597973203812-ZDBMQDUE5EUPS0GZ6I1P/Unknown+copy.png Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1597973204252-3VRVD54MUYWKGOFOUT28/Unknown-2.png Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1597973203802-OAQ92LZ4RXVM0YFAZ2U0/symbol-Gap.jpg Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746980483534-TD7WRAWPJYHQSZ8ERYA4/red-logo.png Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1597973201341-GIVQF5L0EFDBQVT6DMVS/05ac663f52c6c338bf90f500c9b99a04.jpg Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1752868411784-HY2ZNUN7AZP16XAJBVWX/image.png Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1597973203388-KCXDGW1KVLVNF1EPMTOV/main-logo_sm.png Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1597973204135-MSUZMOBHZZT1BLIYJC5G/Unknown-1+copy.png Brands https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1597973201245-43JQYK34FBC1C2K0B4EZ/562070.gif Brands https://www.createdbykarla.com/fashion daily 0.75 2026-05-09 https://www.createdbykarla.com/new-page daily 0.75 2026-05-09 https://www.createdbykarla.com/dermalogica daily 0.75 2026-05-09 https://www.createdbykarla.com/dermalogica/visualmerchandising-8bpez monthly 0.5 2026-05-09 https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1527577905312-CJFNKL4HNWUIVCEAH7I1/Screen+Shot+2018-05-29+at+12.07.06+AM.png Dermalogica - 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Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1747960037833-CTLUPEL6X4EM01L8QCHW/Screenshot+2025-05-22+at+5.26.06%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1747960032460-U6U5ZAXLAF21PAQB0YGU/Screenshot+2025-05-22+at+5.25.51%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746734024043-8NSGLXPEDKLCQG13AYOI/Screenshot+2025-05-08+at+12.52.44%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746734011672-9EYGM31XZYYLUUOML8E1/Screenshot+2025-05-08+at+12.53.01%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746733732745-NYIDH2S5DQW7SC7C7NON/Screenshot+2025-05-08+at+12.48.36%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746734387113-9ON1S0WJFCOEH8TASYFL/Screenshot+2025-05-08+at+12.58.48%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746733351451-7240DKA6WBMZ2QGM6G8Z/unnamed-3+copy.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746733359727-Z3BL2QNLBA4YQHMWLZGB/unnamed+copy+2.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746734038826-FMWW9HB33CBRDZS2PWKT/Screenshot+2025-05-08+at+12.52.01%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746734095587-43IZJAL7O75EN18TP2EV/Screenshot+2025-05-08+at+12.51.21%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746734104636-UL8BM31HZKJ86TJVWKLN/Screenshot+2025-05-08+at+12.51.32%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746734087544-4C9DKZUMGHOSEIED9LXT/Screenshot+2025-05-08+at+12.51.48%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746733673191-KID3S21MHWUZWIL4VF2P/Screenshot+2025-05-08+at+12.47.06%E2%80%AFPM.png Havaianas - 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Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746734384998-VATFDNZ1KJMQ0KR3N3U8/Screenshot+2025-05-08+at+12.59.06%E2%80%AFPM.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746734691273-SQNGZ4TLTLZVT3HHZ31Z/image+%281%29.png Havaianas - Displays https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1747960044196-Z5TLPQGM88EFXFK0ZGL7/Screenshot+2025-05-22+at+5.26.21%E2%80%AFPM.png Havaianas - Displays https://www.createdbykarla.com/havaianas/wholesale-events-knekr monthly 0.5 2026-05-09 https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746736838478-X8B4HRDR5QQKCGT28MK6/IMG_6002.PNG Havaianas - Social Media https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746736838820-ALY6OT807OU52ZUGMEFK/IMG_6003.PNG Havaianas - Social Media https://images.squarespace-cdn.com/content/v1/5b0afdebcef37282be5e0921/1746736839685-I0XGTPVGH90YB5JI77AG/IMG_6004.PNG Havaianas - 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