Hi, I’m Karla
I am a senior marketing leader with 10+ years of experience building and scaling retail and trade marketing strategies for global apparel, beauty, and consumer brands. I specialize in translating brand vision into high-impact go-to-market strategies, retail experiences, and omnichannel campaigns that drive awareness, conversion, and revenue growth.
I have led retail and wholesale marketing across major partners, including Sephora, Ulta, Target, and Nordstrom, with deep experience in product launches, visual merchandising, and retail activation. My work sits at the intersection of brand, commerce, and culture—where storytelling and execution drive measurable business impact.
I bring a balance of strategic leadership and hands-on execution, partnering cross-functionally with Sales, Creative, and Product teams to scale brands and deliver results in fast-paced, high-growth environments.
Currently available for full-time and freelance consulting opportunities.
Core Competencies
Retail & Wholesale Marketing Strategy • Go-to-Market Leadership • Omnichannel Execution
Portfolio & Brand Management • Product Launch Strategy (DTC + Wholesale)
Visual Merchandising & Retail Experience Execution • In-Store Marketing & Activations
Trade Marketing & Retail Partnerships (Sephora, Ulta, Target, CVS, Walgreens)
Digital Shelf & Conversion Strategy (PDP, Reviews, UGC)
Retail Media Strategy & Execution
New Product Development (Positioning, Pricing, Packaging)
Cross-Functional Leadership • Agency & Vendor Management
Commercial Planning • Budget Ownership • ROI & Performance Analytics
Sales Enablement, Training & Retail Education